Parker Whalley
Graphic designer and story artist
Contract
The work listed below has been created during my time working under contract with various companies and updates regularly. My primary clients are currently HEX Detergent and Infinadeck, a full-body VR device.
HEX Detergent
HEX Detergent is a company that makes laundry detergent and supplements specifically for sports gear and activewear. They had just launched new packaging and reached out to me to update ads and imagery around their website and Amazon listings to reflect the current look. I've also created a series of new advertisements for various social media platforms, including Instagram and Facebook.
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The images to the left are used in HEX's Amazon listings to provide a visual exploration of the differing scents of each detergent.
Email graphics displaying HEX's new Gear Wash featured to the left, promotional materials advertising the new packaging for HEX Performance Boosters pictured above. The main challenge was finding a balance between luxurious minimalism and colorful, sporty branding.
Aside from email graphics and packaging updates for HEX's Amazon storefronts, I also created a series of social media posts for HEX's Instagram and Facebook accounts, highlighting the positive reviews they've received against an upscaled athletic brand identity.
Infinadeck
Infinadeck was in serious need of a web overhaul when they reached out to me. As a VR tech company, their site focused on the flashy "gaming of the future" aesthetic, which just wasn't pulling in new customers. Their omni-directional treadmill was revolutionary in healthcare and defense industries, but the look of their website wasn't fitted to match. They needed to pivot to something that maintained the same boldness, with a more serious and industrial twist. I consulted with them about what direction to take their site in, then got to work.
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I provided a full rework, including desktop and mobile. It always feels good to help a company that aims to make positive change in peoples lives.
Desktop
Click for full explorations of my Infinadeck desktop and mobile web rebrand!
Mobile
Little 5 Points
Most recently, I was in communications with the Little 5 Points Cultural District regarding designs for their future events. I jumped at the opportunity to create a poster for their upcoming Halloween sticker hunt.
My aim was to craft something that embodied the Halloween spirit and maintained that off-beat Little 5 Points brand identity while relaying information in a legible manner and prioritizing a family-friendly aesthetic. Pictured on the left are two versions with minor differences between them.
